Concept and design of external and internal branding for bookmaker stations of Evrobet - company for lottery games.

Concept: all tree logos of the game are always “positive”, each game is associated with one active color from the game that serves as background of the positive logo - only the umbrella brand is in colors. The dynamic look of the branding is supported by the alternation of lines, colors and logos. The ascending diagonal of the lines additionally suggest prosperity. The branding helps differentiate the brand and its products in a very competitive environment - small local coffees and restaurants already over-branded.