Concept and design of corporate logo and corporate identity for Evrobet - company for lottery games.

Creation of personal font for the brand which combines dynamic with stability, seriousness with emotion and readability with personality.

The graphic element “flash/glimmer” incorporated in the middle of the name helps build association with light, joy, excitement, price, reinforcing the emotion on one side and on the other attracts the attention on the name and helps remember it. The combination of small and capital letters in the font gives individuality and distinction to the brand.